…and by the way, you will learn some EXCELLENT Guest Experience tips along the way.
In my daily walk/podcast time, I turned to the brand new Donald Miller “Building a Storybrand” podcast that was just released today, and it only took about 20 seconds into the interview until I was captivated by the story of Jesse Cole and the Savannah Bananas.
In that short interview, and after about 10 minutes on the website, I was hooked.
The story of Jesse Cole and the Savannah Bananas is only marginally about a baseball team. It’s really about the SHOW that goes on before, during, and after every game. Which has lead to a long sellout streak in the past, a waitlist in the thousands, and for the 2019 season – six months away, a sellout.
I checked with some friends who live in Savannah, and it was true – the ENTIRE 2019 season is already sold out. That’s a 4,000 seat ball park for a summer college ball league. If you don’t know anything about baseball, that is literally the bottom of the totem pole. Fans aren’t coming to see a baseball game…
…they’re coming for the experience.
How can you translate that into the Guest Experience at your location?
A few articles from Jesse to pump you up:
- A Win at Every Touchpoint
- Why Every Business Needs a Script
- Why Every Company Needs to Break the Rules
His book, Find Your Yellow Tux, is being delivered tomorrow – I hope to have a review out by the end of the week.
If you can’t wait, go to the website, and scroll down, and download a free copy of “Secrets of the Yellow Tux Playbook.”
Better yet, watch this video.
You’ll be hooked, too, and want to learn more about how you can make your Guest Experience STAND OUT.