Understanding the Different Levels of Engagement

Part 3 of a series on the book The Shape of Engagement by Scott Gould, with particular emphasis on Guest Experience. Read Part 1 here; read Part 2 here. Author Scott Gould next moves on to the concept of different levels of engagement: Not all engagement is equal. Our everyday dialogue gives it away. Somethings Read more about Understanding the Different Levels of Engagement[…]

Just Exactly When Does Engagement Happen?

Part 2 of a series on the book The Shape of Engagement by Scott Gould, with particular emphasis on Guest Experience. Read Part 1 here. As an introduction to the second “shape” of Engagement, author Scott Gould poses an interesting question and thought: At what point can we say something is engagement, and what point Read more about Just Exactly When Does Engagement Happen?[…]

Engagement with Guests Starts with the Message

Engagement. Like many words in the English language, engagement has many meanings: noun:   employment for performers or performing groups that lasts for a limited period of time noun:   contact by fitting together noun:   the act of giving someone a job noun:   a mutual promise to marry noun:   a meeting arranged in advance noun:   a hostile Read more about Engagement with Guests Starts with the Message[…]