Designing Your Guest Experience

    In a sense, Disneyland is a stage – a most unusual stage. Members of the Disneyland audience, unlike the audience at a motion picture or a Broadway show, do not simply look on. They participate in the drama, the adventure, or comedy. They walk onto the stage. They move through the sets. They Read more about Designing Your Guest Experience[…]

An EXCEPTIONAL Guest Experience – The PLACE Where You Welcome Guests

At Auxano, we’ve walked with more than 500 churches through a process called the Guest Perspective Evaluation. And when they’re done, they all ask, “What’s next?” Amazingly, most church leaders don’t actually have a plan they can use to improve their Guest Experience! Ask them about their strategy and you’ll discover it boils down to Read more about An EXCEPTIONAL Guest Experience – The PLACE Where You Welcome Guests[…]

The Story of a Pirate and His Ship – and the Bigger Story Behind It

What would a pirate be without a ship? For Captain Jack Sparrow, however, his ship, the Black Pearl, was more than just a ship. “Wherever we want to go, we go. That’s what a ship is, you know. It’s not just a keel and a hull and sails; that’s what a ship needs. Not what Read more about The Story of a Pirate and His Ship – and the Bigger Story Behind It[…]

Sometimes the Best Part of the Story is Under Your Feet

Story is the essential organizing principle behind the design of all the Disney theme parks. Imagineers interpret and create narratives for Guest to experience in real space and time. – John Hench, Disney Legend and design genius for 60+ years. To design an enhanced reality the visual elements of storytelling must be intensified, creating a Read more about Sometimes the Best Part of the Story is Under Your Feet[…]

Paying Attention to Small Details Delivers the Big Picture

To design most effectively for our guests, we learned that we had to observe them up close, waiting in lines with them, going on rides with them, eating with them. Going out into the park taught us how guests were being treated and how they responded to sensory information, what worked and what didn’t what Read more about Paying Attention to Small Details Delivers the Big Picture[…]

Disney’s Imagineers: Designing the Total Guest Experience

Designing the Guest’s experience is what Walt Disney’s Imagineers came to call “the art of the show,” a term that applies to what the Imagineers did at every level, from the broadest conceptual outlines to the smallest details, encompassing visual storytelling, characters, and the use of color. Today is eighth and concluding session of Summer Read more about Disney’s Imagineers: Designing the Total Guest Experience[…]