It’s Hard to Forget the Fireworks at the End of the Day

An adventure as rich and spellbinding as a day in a Disney Park demands an epic conclusion and Disney delivers as only Disney can. For the Magic Kingdom, that means Wishes Nighttime Spectacular. Aaron Wallace writes in The Thinking Fan’s Guide to Walt Disney World: Magic Kingdom: It is a culmination of the spectacle, optimism, Read more about It’s Hard to Forget the Fireworks at the End of the Day[…]

Everybody Picks Up the Trash

When people are asked what impresses them the most about a trip to Disney World, one of the first answers is how clean they find the park.  People are always amazed at how a place so big could stay so clean. It shouldn’t be so amazing when you realize that every one of the Cast Read more about Everybody Picks Up the Trash[…]

Making Dreams Come True Requires Investment in Resources

Walt Disney was always about making people happy – and making their dreams come true. He began in movies, but really hit his stride with the creation of Disneyland in 1955. When Disneyland opened its gates, it changed our perceptions of fantasy and reality, the possible and the impossible, and even our definition of family fun Read more about Making Dreams Come True Requires Investment in Resources[…]

Engaging All 5 Senses Creates Memory Links

As you approach the entrance to the Magic Kingdom, the anticipated view of Cinderella’s Castle is not there; instead you enter the park through two tunnels under the train station. Even then, your first view is of Main Street, with a visual explosion of color awaiting you. You also begin to notice the smells matching Read more about Engaging All 5 Senses Creates Memory Links[…]

Pay Attention to Details Others Ignore

This is the real secret to the Disney Magic, you know. Main Street USA in the Magic Kingdom is the perfect example illustrating this takeaway. It is at Main Street that the Guest is first introduced to the concept of forced perspective. This theatrical design technique is used by designers who play with scale in Read more about Pay Attention to Details Others Ignore[…]

Excellence is Never Finished

It was the mid-1960s. Kevin Bailey, corporate pilot for the Disney Company, was standing with Walt Disney in the Central Florida wilderness just southwest of Orlando, where the Walt Disney Company was in the process of buying up over 27,000 acres – that’s 47 square miles. That little project came to be known as Walt Disney World. Read more about Excellence is Never Finished[…]

The Guest Experience Begins in the Parking Lot

Guests coming to any theme park in Disney World are excited about seeing Mickey Mouse, a Princess, or Kylo Ren. They can’t wait to be a part of the magic inside the parks. There’s only one problem… Who will a Guest’s family interact with driving into Walt Disney World? Not hardly! (Though if you’re lucky you Read more about The Guest Experience Begins in the Parking Lot[…]

Disney Expects Guests – What About You?

“Be Our Guest” has been the invitation for people coming to a Disney theme park long before the song from “Beauty and the Beast” became a box office hit. It underscores an important element in the Disney vocabulary, that customers are not referred to as such, but rather as Guests. In the Disney nomenclature, the word Read more about Disney Expects Guests – What About You?[…]