First Impressions Last…

…but the Last Impression is Remembered!

Hellos and good-byes are beginning and ending points, the two highest positions in what memory researchers call the serial position curve. In a list of items or a series of events, they will be remembered most easily.

I have long been an advocate of a WOW! First Impression – there are literally dozens of posts on this blog that will speak to that. While I don’t intend to change that high opinion of your First Impression, I am increasing becoming aware of the power of the Last Impression.

Good-byes are often rushed – or skipped altogether – in ChurchWorld. Even the name for one of the most common Guest Experience positions – Greeter – is emphasizing the welcome. I’ve never heard of a “Good-Byer” and it’s probably not even a word, but the intent should be!

The goal should be to close your interaction with your Guest in a way that is memorable and sincere.

Never miss a chance to say good-bye without providing a warm smile, words of farewell (if possible), and an invitation to return.

The Last Impression will become a First Memory.

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