On a recent trip to the theater while wandering around the lobby prior to the movie, and during the previews, there were several references to upcoming 3D movies.
I was reminded of the 3D movies I had seen, as well as the 3D magic I experienced in Mickey’s PhilharMagic while on a recent field trip to the Magic Kingdom. 3D movies use the latest technology to show a film in 3 dimensions, giving a richness and depth to the movie.
Of course when I think of Disney my first thoughts are Guest Experiences, and it didn’t take me long to put the two trains of thought together:
Do you have a 3D Guest Experience at your church?
These 3 dimensions are not length, width, and depth, but 3 representations of time: past, present, and future. A wise Guest Experience leader recognizes the importance of all three:
- Past is history
- Present is reality
- Future is opportunity
History – Every past success and failure in your Guest Experience can be a source of information and wisdom – if you allow it to be. The wise Guest Experience leader learns both from success and failure. Don’t be satisfied with your successes, and don’t be dismayed by your failures. History is important: it is not a rock to hold on to, but a bridge to the future.
Reality – No matter what a Guest Experience leader learns from the past, it will never tell you all you need to know for the present. The wise Guest Services leader is constantly gathering information from many sources about what’s going on in the here and now – because that’s where we are at. They ask others on their team, they talk with their peers; they look to other leaders for insight. Wise Guest Experience leaders also become students of the Guests they are seeking to minister to.
Opportunity – Guest Experience leaders should see tomorrow before it arrives. They have a vision for a preferable future, they understand what it will take to get there, they know who they will need to be on the team to be successful, and they recognize obstacles long before they become apparent to others.
Most 3D movies require the viewer to wear special glasses but even then the view was only an illusion of multiple dimensions.
Wise Guest Experience leaders will understand the three dimensions of past, present, and future, and realize they are not an illusion, but a powerful force that will help them lead their Guest Experience Teams with real depth and dimension.