…but will your Guests even notice?
Eleven minutes, seven minutes, three minutes – the time varies according to different research, but all sources agree: you have an extremely limited window to make a positive First Impression. In those first few minutes of contact with your church, your first-time Guests will know whether or not they are coming back.
That’s before a single worship song is sung and before a single word of the message is uttered.
Those first few minutes are a timely reminder that we only get to make a first impression once.
Obviously, the First Impression isn’t a logical decision based on theological integrity or staff personality or doctrinal character. The power of a First Impression comes from a more rudimentary level – our subconscious.
What will your Guest’s “subconscious” discover at your place?
Day #1 in the 40 Day Guest Experience Journey